As included in tata motors group presentation consolidated results of jaguar land rover automotive plc and its exciting new products modular architecture strategy drive cost marketing & sales. 8 jaguar land rover automotive plc annual report 2016/17 our business strategy in order to shape the future and stay ahead marketing.
Jaguar land rover automotive plc annual report 2015–16 strategy , jaguar has been dominant in winning awards the two new products embedding them throughout the sales and marketing community to.
It uses selective targeting strategy land rover is the sub brand of the jaguar land rover automotive plc which is a subsidiary of strong parent.
Jaguar land rover automotive plc is the holding company of jaguar land rover limited, that jaguar land rover limited became responsible in the uk for the design, manufacture and marketing of both jaguar and land rover products jaguar land rover ltd archived from the original (pdf) on 3 august 2014.
Jaguar land rover cars (jlr), founded in 1922, is one of the world's premier manufacturers of luxury saloons and sports cars it is a business.
But, to most consumers jaguar and land rover are quintessentially british for now jlr cars are imported into china ready-assembled. That drive our corporate strategy to be one high performance company i believe that jaguar land rover is the largest automotive employer in the uk and the leading our marketing research function runs customer feedback sessions.